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Unlocking Value

  BIXS creates value by helping the industry share information. Information sharing is one of the key pillars of sustainability. But too much industry data currently lies dormant and its value is wasted because it isn’t shared. Without the ability to share data, producers can’t improve their genetics, management practices, or bottom line by creating better beef. Nor can they verify or feature management practices to retailers and consumers. With more robust recording and tracking measures, Canada's beef industry has the potential to be miles ahead of other beef producing jurisdictions and more competitive at every level. Information sharing is one of the key pillars of sustainability and promotes connectivity in industry.